Music for Relief Ad Campaign
An awareness and fundraising campaign for Music for Relief, a program of Entertainment Industry Foundation (EIF). The campaign had a "pre-disaster" layout and a "post-disaster" layout, encouraging donations and community participation. The campaign was designed to be flexible for size and included assets. It launched as print ads, digital ads, and large formats such as bus shelters and billboards.
Creative direction: YYES
Ads are versatile to fit many sizes and proportions.
Alternative campaigns, not selected by the client.