Comprehensive - edited.jpg

LA Philharmonic

Every October the LA Philharmonic hosts their annual Gala. YYES was approached to design the invitation package for the monumentous 100th year of the LA Phil Gala. We designed a custom logo and developed the visual branding around the theme of “Past, Present, Future”. Specialty printing techniques on luxury paper elevated the piece and the established branding was extended to additional pieces included in the event.

Creative direction: YYES

ROLE:

Concept

Illustration

Layout Design

Typography

Print Production

The logo was inspired by the angles of the LA Philharmonic logo, and the hands of a clock representing time. 

From the logo, three patterns were developed to represent past, present, and future.

The logo was inspired by the angles of the LA Philharmonic logo, and the hands of a clock representing time. From the logo, three patterns were developed to represent past, present, and future.

The invitation package included a save the date, custom envelope, six-piece invitation, reply card and reply envelope.

The branding was extended to event-day collateral such as a catalogue, event ticket, and dinner menu.