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Life is an identity project

Branding is an ever changing and difficult to represent aspect of graphic identity, especially when it's for yourself. When creating a business card and letterhead for myself, I hoped to convey the colorful and illustrative nature of my designs. The literal image of myself not only gives employers a handy memory tool, but the elements I included are ones that represent my personality. My red hair and freckles, the necklace I wear everyday, my favorite sunglasses and a vintage inspired top give the receiver an instant sense of not only my work but my character.

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